Marketing Portfolio

Stories that build brands.

Strategic Marketing · Corporate Communications · Growth

I'm Luisa, a journalist and marketing specialist with 10+ years turning strategy into content people actually watch, read and share — from campaign planning to the final video edit.

See my work Download résumé
Portrait of Luisa Oliveira
Bilingual EN / PTOpen to remote work
10+
years in communications & marketing
MBA
Marketing, Branding & Growth (PUC)
End-to-end
video: script, shoot & edit
USA
remote work with U.S. teams + ESL at Worcester State

About me

A journalist's eye, a marketer's strategy.

I combine journalistic storytelling with digital content strategy, brand positioning and Growth Marketing. Today I lead audiovisual and communication projects at Unimed Grande Florianópolis, one of the largest healthcare cooperatives in southern Brazil.

I plan campaigns, write the scripts, get in front of (and behind) the camera, edit the final cut and analyze the results. I've also worked 100% remotely with executives in the United States, creating bilingual materials for the North American market.

Strategy & Planning

Campaign planning, briefings, editorial calendars and results analysis.

Video Production

Scriptwriting, on-camera hosting and editing in Adobe Premiere and CapCut.

Copywriting & Content

SEO articles, social copy and brand voice across the customer journey.

Corporate Communications

Internal & external comms, events coverage and brand reputation.

Selected work

Case studies

A few projects I led from strategy to delivery.

Summer Campaign
Unimed Grande Florianópolis

UGF Summer Campaign

Project lead · Integrated campaign

Challenge
Keep a healthcare brand relevant and present during the summer season, when attention shifts to the beach and leisure.
Strategy
Led the project from strategic planning and briefing alignment to on-the-ground execution.
Execution
Video content, social media posts and on-site coverage — scripted, recorded and edited in-house.
Results
Results analysis delivered to leadership.
Campaign PlanningVideoSocial MediaAnalytics

Episode 05 — Sports & Physical Activity, with Olympic volleyball champion Paulão

Unimed Grande Florianópolis Podcast

Creator & executive producer

Challenge
Give the institution a closer, more human voice and make health topics accessible.
Strategy
Conceived the podcast format, editorial line and guest curation aligned with brand positioning.
Execution
Editorial production, agenda curation and executive coordination of every episode.
Results
An official, recurring brand channel.
PodcastEditorial StrategyBranding
Corporate Magazine
Launching 2026

Institutional Corporate Magazine

Editorial coordinator · Print & digital

Challenge
Create a new flagship publication to strengthen brand reputation with employees, partners and clients.
Strategy
A print + digital format with journalistic storytelling at its core.
Execution
Full editorial coordination and production — agenda, reporting, writing and design direction.
EditorialBrand ReputationPrint & Digital

Unimed Grande Florianópolis

Social media & video

Reels I created for the brand's official Instagram (@unimedflorianopolis) — some as the on-camera host, others entirely behind the scenes.

On camera
Corporate health: prevention as an investment Host · Script · Editing ♥ 100💬 5View on Instagram ↗
On camera
World Book Day × Meu Clube Unimed Host · Script · Editing ♥ 84💬 5View on Instagram ↗
Behind the camera
Cardiac emergency care at Hospital Unimed Script · Direction · Filming · Editing ♥ 724💬 49View on Instagram ↗
Behind the camera
POV: inside the Hemodynamics unit Script · Direction · Filming · Editing ♥ 430💬 26View on Instagram ↗

Independent project

Estante de Madeira

My own YouTube channel about books, literature and mythology. I did everything: concept, scriptwriting, hosting, recording, editing, thumbnails and channel growth.

186videos
135K+views
2.8Ksubscribers
100%self-produced

Videos in Portuguese

Visit the channel

Most-watched video · 12K views

Career

Experience

From agencies to a large healthcare brand — and remote work for a U.S. company.

Apr 2022 – Present
Florianópolis, Brazil

Communications & Marketing Analyst

Unimed Grande Florianópolis
  • Scriptwriting, recording and editing of strategic video content for social media and institutional campaigns.
  • Planning and execution of internal and external communication strategies (online and offline).
  • Editorial calendar management, metrics analysis and on-site coverage of large corporate events.
  • Strategic direction and edits on visual pieces in Photoshop and InDesign.
Feb 2020 – Jan 2022
Florianópolis, Brazil

Copywriter / Content Specialist

Negócios & Saúde Treinamentos
  • SEO-optimized blog articles, social media pieces and educational materials for lead generation and conversion.
  • Aligned brand language with the customer journey in healthcare and professional development.
Feb 2018 – Nov 2018
Florianópolis, Brazil

Advertising Agent / Copywriter

Reemix Comunicação
  • Digital content planning and copywriting for multiple clients' blogs and social media.
  • Post curation to engage specific audiences while keeping each brand's tone of voice.
Mar 2016 – Jun 2017
Remote (USA)

Media Manager

TESS USA — The Exchange Students Service, Inc.
  • Bilingual (EN/PT) advertising materials, flyers and institutional books for the exchange market and North American schools.
  • 100% remote collaboration with executives and teams based in the United States.

Education

Education & international experience

2024 – 2025MBA in Marketing, Branding & GrowthPUC — Pontifícia Universidade Católica
2014 – 2015English as a Second Language (ESL)Worcester State University — Worcester, MA, USA
2012 – 2018Bachelor's Degree in JournalismUniversidade Estácio de Sá
Social Media ManagementRD University

Toolkit

Skills & tools

Specialties

Content StrategyGrowth MarketingBranding CopywritingSocial Media Management Corporate CommunicationsInternal CommunicationsPublic Relations

Tools

Adobe PremiereCapCutPhotoshopInDesign YouTube StudioRD Station / CRM

Languages

English — FluentPortuguese — Native

Contact

Let's work together.

Available for remote roles with U.S. and international teams. I'd love to hear about your next campaign.

luisammoliveira@hotmail.com LinkedIn Instagram YouTube